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The Management Undergraduate Program (MUP) is a relatively young program which was added to the School of Management’s program portfolio in 2018. Different from other undergraduate programs at the School of Management, the MUP has a cross-departmental, multidisciplinary structure, combining the expertise of the Graduate Institute of Finance and Graduate Institute of Technology Management with courses from the Departments of Information Management, Industrial Management and Business Administration

The cross-departmental program design gives students a high degree of flexibility allowing them to choose between different concentrations according to their interests. Apart from our two focus areas of finance and technology, students may venture into a cross-disciplinary area where they can delve deeper into fields like financial technology, data analytics and others. While the MUP offers plenty of out-of-classroom experiences and valuable insights into business operations, it also provides rigorous academic training. An important feature of this program is a one-year Special Topic project which has to be completed in the last year of the program as a requirement for graduation. 

The intake of each academic year is restricted to forty high-achieving school leavers from Senior High Schools in Taiwan. The four-year program  requires 128 credits and leads to a  Bachelor’s degree in Business Administration (BBA). Currently mainly taught in Chinese, it is planned to substantially increase the number of English-taught courses within the next few years. International students from our partner universities, as well as university-level exchange students from all over the world, are welcome to join our classes and contribute to an international learning experience. In 2020, we launched the  2+2 Global BBA Program with Nagoya University of Commerce and Business (NUCB),  and more partnerships with international business schools will soon be added. These dual degree programs will not only give our students the opportunity to gain another recognized academic degree, but also offer international and intercultural experience which is indispensable for managers of the future.